SWOP Store

500 Years of Chicano History in Pictures/500 Años del Pueblo Chicano

$25 per book (Includes shipping & handling)

"One of the most motivating books on the Chicano experience as far as working class people and students are concerned...The visual quality adds a fantastic dimension to the understanding of our past." ~ Dr. Rodolfo F. Acuna, California State University, Northridge.

Bulk rates are available for book stores, please call the office for more information.

This bilingual book was first published by the Chicano Communications Center of Albuquerque, N.M., in 1976 as 450 Years of Chicano History in Pictures/450 Años del Pueblo Chicano. It went out of print in a few months. In 1979, Florencia Publications of Florencia (Loving), N.M., had the book republished; their edition also went out of print.

This updated and expanded 1991 edition contains the original book with small corrections as well as a revised introduction and 64 new pages of photographs from the years 1976-91. It was prepared by the editor, Elizabeth (Betita) Martinez, together with Sofia Martinez, SWOP project coordinator, and assistant researcher Ruth Contreras; Roberto Roibal on production; and Secundino Guzman on translation. Original cover design and special pages by Rini Templeton (1935-1986). Rini Templeton, presente!

$25 per book (Includes shipping & handling)

Viva la Causa! 500 Years of Chicano History

$12 per DVD (Includes shipping & handling)

Viva la Causa! 500 Years of Chicano History, is an educational video in English and Spanish, offering a compelling introduction to the history of the Chicano people. It is based on our book, 500 Years of Chicano History in Pictures. The video is suitable for youth in grades 5 to 12, as well as community gatherings. The one-hour video is divided in two parts. Part 1 depicts Chicano history from pre-Columbian origins through Spanish colonization, the US takeover of today’s Southwest in 1848, the people’s resistance, and labor struggles up to WWII. Part 2 begins with the 1943 “Zoot Suit Riots” and also covers social issues including early efforts to fight discrimination, the farmworkers’ struggle, student protests, the Chicano Moratorium against the US war in Vietnam, and new Chicano art.

$12 per DVD (Includes shipping & handling)

This is a special introductory price, on sale from $25

500 Years of Chicano History-The Coloring book.

$6/book (includes shipping and handling)

Celebrate Chicano culture and history with the 500 Years
of Chicano History Coloring Book! This bilingual book is appropriate for
all ages, and contains over 20 pages of activities and images.
Experience the Pueblo Revolts, ride with Emiliano Zapata, and take a
cruise in a lowrider in this one-of-a-kind coloring book. Featuring work
from a host of local artists, this book makes a great holiday gift for
children of all ages, and a great companion to the original 500 Years
of Chicano History. Ships within 2 days.

$6/book (includes shipping and handling)

SWOP Mural Magnet Set

$5.45/set of 4 (includes shipping and handling)

This magnet set features 4 images from a community mural in Albuquerque, NM that was developed by youth and SWOP membership to celebrate the history and culture of New Mexico. These magnets are hand-made right at SWOP! They are truly one-of-a-kind and make a colorful, unique gift for anyone interested in Chicano history and culture.  

$5.45/set of 4 (includes shipping and handling)

500 Years of Chicano History Magnet Set

$5.45/set of 4 (includes shipping and handling)

This Magnet Set features 4 iconic images from the classic text, "500 Years of Chicano History in Pictures", and the magnets are hand-made right at SWOP! These magnets are truly one-of-a-kind and make a great gift for anyone interested in Chicano history and culture.

$5.45/set of 4 (includes shipping and handling)

Community Organizer T-shirt

$19.75/each (includes shipping and handling)

You asked for it, we heard you, and one of our most popular designs is available once again. These Union made T-Shirts feature SWOP's infamous "Community Organizer" design on the front and the "SWOP" logo on the sleeve. Since 1992 Unionwear has made custom products to order using only the finest materials and workmanship! All items are made in their USA factory, with union labor, and many of their products are manufactured with organic or recycled materials.

$19.75/each (includes shipping and handling)

SWOP Water Bottle

$23/each (includes shipping and handling)

These 25oz wide mouth SWOP Water Bottles are made of 18/8 food grade Stainless Steel and also come with a sports cap and travel clip which makes them Water Bottle easy to take everywhere. They come in a green color with a white "SWOP" logo.

SWOP Water Bottles are Green Bottles?, which were designed as a solution to the problems caused by the massive worldwide use of disposable plastic water bottles. In the USA alone, we waste nearly 2.5 million plastic water bottles per hour. These plastic water bottles are leeching harmful chemicals into our drinking water and causing a massive disposal problem in our landfills. Additionally the Green Bottle? is a perfect replacement for those plastic sports bottles that may contain BPA.

Green Bottle? has also partnered with 1% for the Planet and has committed to donate a minimum of 1% of all proceeds to non-profit institutions that help protect and maintain our environment and our planet!

$23/each (includes shipping and handling)

SWOP Travel Mug

$17/each (includes shipping and handling)

The SWOP Travel Mugs are responsibly manufactured in the United States and feature the image of Jeanne Gauna, one of the founders of SWOP and a long-time champion of social and economic justice. More information from the manufacturer, VisionUSA:

• All VisionUSA products are safe, compliant and meet FDA standards.
• None of our products are made of Polycarbonate and therefore do NOT contain Bisphenol-A (BPA).
• The recycling designation for our products is #7. This #7 category is simply a catch-all for all „other‰ types of plastics.
• Most of our products are made from SAN (Styrene Acrylonitrile), which is an accepted and widely used, safe consumer goods material.
• All of our printing inks and materials are lead free.
• All VisionUSA materials and inks are California Prop 65 compliant.
• Material and data safety sheets are available upon request.

$17/each (includes shipping and handling)

SWOP Tote Bag

$14.75/each (includes shipping and handling)

These custom imprinted SWOP tote bags are Union made in the USA, and Union printed by American workers. The ever increasing awareness of the importance of reducing waste to help preserve our natural resources make our Union Made Tote Bags a gift that has truly come of age. Show your pride in environmental justice every time you load and unload your groceries!

Size 18" x 15" x 5" gusset. Natural colored 7 oz. canvas. 1 1/2" wide polypropylene red handles.

$14.75/each (includes shipping and handling)

SWOP Lanyard

$6.50/each (includes shipping and handling)

These custom imprinted lanyards featuring the "SWOP" logo are made in the USA, and Union printed by American workers.

$6.50/each (includes shipping and handling)

Gift Package

$50.50/each (includes shipping and handling)

Includes the tote, water bottle, community organizer t-shirt, lanyard and magnet set.

$50.50/each (includes shipping and handling)

After you have selected your items, please fill out the info below and click submit