Board of Directors
Marisol Archuleta is a native Burqueña who has a strong love for New Mexico and tries to spend her life improving the beautiful place she lives in. She likes to read and spend time outdoors camping or riding roller coasters. A life-long resident of Albuquerque, she began the Albuquerque chapter of the League of Pissed Off Voters and co-authored How to Get Stupid White Men Out of Office, in 2004. She ran the LULAC Upward Bound Program at Highland High School before accepting the position at SWOP. For the past 6 years, she has served on the Catholic Campaign for Human Development Board, which gives grants to local community organizing and economic development non-profits. She loves traveling and specializes in writing and being particularly organized. Marisol brings leadership experience and a genuine passion for achieving social justice as the Development Coordinator at SWOP.
Email Marisol at firstname.lastname@example.org; Call Marisol at (505)247-8832 ext. 126
Javier Benavidez: Co-Director
SWOP has long been a powerful influence in our new executive director’s life; he spent time with the organization as a young person, interned with SWOP in the early 2000s, was arrested for protesting the Iraq War with us, and served on our board for several terms.
Javier is a proud Native New Mexican son of a public school teacher from Albuquerque’s South Valley and a civil rights attorney from the Acequia Madre community in Santa Fe. Javier and his wife Ann Marie are raising their three children (Annalysa, Mario, and Elias) in Albuquerque’s historic Barelas neighborhood, where they’ve also worked with neighbors to develop a non-profit focused on organizing and community development.
Javier comes to us from the Center for Civic Policy where he was the Communications and Leadership Development Director. He also worked as Speechwriter for then-Congressman Martin Heinrich and as Outreach Director for Conservation Voters New Mexico. Javier has served on the boards of many New Mexico non-profits and has two master’s degrees from the University of New Mexico (urban planning and public administration). He earned his bachelor degree in political science from Santa Clara University, a Jesuit school focused on social justice.
Email Javier at email@example.com; Call Javier at (505)247-8832 ext.116
Emma Sandoval: Co-Director
Emma was born and raised in the South Valley of Albuquerque, New Mexico. She is a single mother to a little boy name Cruz who she says is her inspiration in her fight for social justice. Emma came to SWOP in 2006 as a youth intern who developed the formal language to talk about systemic oppression that she knew about by living through it. Since joining the staff, Emma has helped the organization win many campaign victories, including the creation of the Youth Employment Summer Institute, as she has guided the youth organizing work at SWOP for the last seven years. She is a writer, artist, and mother whose passion has led her to author the “Cholas of the Round House” blog, and she speaks publicly at venues like TedXABQ Education to talk about the impact of systemic racism on parent and student engagement.
Email Emma at firstname.lastname@example.org; Call Emma at (505)247-8832 ext. 115
Tomasita Espinoza: Administrative Coordinator
Tomasita Espinoza was born and raised in Albuquerque, New Mexico. She is a mother of 2 and resides within the South Valley of Albuquerque. Tomasita joined SWOP’s staff in 2003 as an environmental justice organizer. She is a community expert on the effects of industrial pollution in the South Valley. She worked a number of years as a Promotora with the Rio Grande Community Development Corporation, and represented SWOP on the New Mexico Environmental Justice Planning Committee, helping that committee plan a series of EJ Listening Sessions around the state in 2004. Since 2007 she has been SWOP’s administrative coordinator, and is currently pursuing a degree in Accounting at the local community college.
Email Tomasita at email@example.com; Call Tomasita at (505)247-8832 ext. 117
George Luján: Communications Organizer
George Luján joined the staff as Communications Organizer in 2009, after being a life-long member of SWOP. He worked on Community Garden and Youth projects, as well as contributing artwork for Voces Unidas magazine. He studied Media Arts at the Universidad de Nuevo Mexico and now works on promoting SWOP’s media presence. In his free time he enjoys walking his dog along the bosque and watching samurai movies.
Email George at firstname.lastname@example.org; Call George at (505)247-8832 ext. 122
Juan Reynosa: Field Organizer
Juan is an organizer with the Southwest Organizing Project who focuses on environmental justice and air quality issues. Before joining SWOP, Juan was the New Mexico Beyond Coal organizer for Sierra Club, an organizer with New Mexico Youth Organized, and a Green for All fellow. Beyond his professional experience, he has a bachelor’s degree in Environmental Science from the University of New Mexico. His hometown is Hobbs, New Mexico, which is the epicenter of the oil and gas industry in southeastern New Mexico. Hailing from Hobbs’s low-income Chicano community, Juan is a young man who brings a wealth of knowledge about the issues facing communities subject to polluting industry, and a strong skill set in organizing.
Email Juan at email@example.com; Call Juan at (505)247-8832 ext. 115
Rodrigo Rodriguez: Field Organizer
Rodrigo Rodriguez is an organizer and coordinator of SWOP’s community food justice initiative, “Project Feed the Hood”. His family has been sustainably farming in the communities of Northern New Mexico for many generations. Project Feed the Hood is based in traditional methods of farming and seed saving that are both sustainable and culturally relevant. Rodrigo and his fellow SWOP gardeners maintain a large seed library and host many workshops to assist community members, schools, and other community groups seeking to grow food and build healthy communities and lifestyles all over the state of NM. Rodrigo started at SWOP as a youth intern in 2006.
Email Rodrigo at firstname.lastname@example.org; Call Rodrigo at (505)247-8832 ext. 128
Roberto Roibal: Office Manager
Roberto Roibal was born and raised in Santa Fe, New Mexico and is a graduate of the University of New Mexico, receiving a BA degree in anthropology, history and fine arts. He has been active in student, labor, community, and social justice issues in New Mexico for over 39 years. He was a SWOP volunteer since 1980 and joined SWOP’s staff in 1991, where he’s had a number of positions, including the marketing and distribution of the book 500 Years of Chicano History in Pictures and related materials, production of our news magazine Voces Unidas, field organizer, grant administration and now office management. He is responsible for our information and technology needs, and is our database developer and administrator. He is the father of three daughters, all of whom have gone through SWOP’s youth internship programs. Rosina, who graduated from Loyola University and received her Master’s Degree from UNM, and Lolita, a graduate of Stanford Univesity, currently live in Oakland. Lucía graduated from Barnard College in 2009.
Email Roberto at email@example.com; Call Roberto at (505)247-8832 ext. 114